Many home improvement companies have been slow to make any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers doors and windows have chosen to weather the storm by trying to expenses rather than investigate new solutions. The market is changing though, mainly due to quantum leaps in technology, composite door manufacturing as a prime example.
Composite doors are recognised as being superior to straightforward UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming favored choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice declare that when faced having a choice of a new family saloon or some sort of Rolls Royce for upon the same price, the choice, for many, is outstanding!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups and i was delighted to answer the call for a home improvement company in Devon that has for decades been retailing UPVC doors and windows. They were interested in selling composite doors as the demand for them amongst local residents was growing quickly.
The principal basis for this was the fact that the large players in the upgrading industry, the market leaders in fact, had began selling composite doors recently and had positioned these products in the top of their price range, reflecting the superiority of composite over UPVC doors.
The first problem was the associated with switching the main focus of door retailing to an amalgamated doors range and away from UPVC, which is what all of the competition were offering. Entering into the fast growing composite doors market seemed a good move but you won’t of outfitting a showroom was too high. So the first thing we did would have been to get onto Google, find out who the players were in composite door manufacturing and supply and then back up for sale to the evaluate.
Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There gave the impression to be little difference between the door manufacturers here as nearly every one of those approached had many years expertise in the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to call that with enhancing British Standards into the composite manufacturing industry, the manufacturing processes were extremely common.
Where some companies fell down though was when we asked them the were going to achieve to help us to sell goods. The lack of marketing support, knowledge and training was truly shameful, indicative among the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus long term investment for share of the market has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to come. The ones that we chose as suppliers were easily recognisable as companies that placed heavy concentrate on customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.
The simple test we put ended up being see which door manufacturers would assist us to stock a showroom with sample products, provide point of sales materials and help us to get the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that end up being cost several thousand pounds to outfit a new showroom and get initial customers, when we going to be ordering from your suppliers for years, so why if and when they not share in the start-up cost?
There were half a dozen companies that were willing to help, either by proving a ‘credit’ on your cost of product samples or by simply proving samples involving charge. Two companies totally outshined in conversation with and my Devon-based door supplier has signed up with both of them:
Door-Stop International, tipped by a lot of to become the market leader in one’s destiny had obviously done their homework and provide cutting-edge technology such being an own-brand website which retailers can use for in-home demonstrations also as promoting tool. This amazing site has a design feature that allows potential purchasers to discover style, colour and furnishings for their ideal door and the internet site shows the finished design and price instantly, even including world wide web ordering facility.
Nick’s Building Supply
11100 Broadway, Crown Point, IN 46307, USA